In general, customer support and service in Tajikistan is very poor. This may represent an opportunity for U.S. firms, since providing after-sales services may help create a dedicated consumer base. U.S. companies should be prepared to commit resources to intensive customer service training for local staff, since many of the concepts are still new in Tajikistan.
In sectors where after-sale support is essential – e.g., heavy machinery sales, customer care is particularly vital. U.S. companies, to the extent they are recognized here, are generally associated with quality customer service. This may be a competitive advantage for U.S. companies entering the market.